Five-star cruise ships with integrated conference rooms, team-building spaces, and adventure sports are refreshing MICE (Meetings, Incentives, Conferences, Exhibitions) activities in Singapore.
Cruise tourism is a potential new frontier in the island nation’s MICE product promotion strategy. Singapore is maximizing its advantages as a major regional maritime hub with a modern port system and an extensive network to position itself as a leading destination for MICE experiences at sea. This model allows business groups to participate in conferences and seminars while enjoying relaxing and bonding activities, all combined with sightseeing in Singapore before departure.
The arrival of international cruise lines also provides businesses and event organizers with fresh, flexible options. Prominent cruise ships like Ovation of the Seas by Royal Caribbean, Disney Adventure Cruise, and StarDream Cruise offer multi-experience journeys, seamlessly blending work, incentives, and entertainment.
Ovation of the Seas – Diverse Indoor and Outdoor Entertainment Spaces
Ovation of the Seas will set sail from Singapore from October 2025 to March 2026. Journeys will last 3-8 nights, depending on the schedule and time, passing through prominent regional destinations such as Penang, Phuket, Bali, and Lombok. The diverse itineraries make it easy for businesses to choose and combine sea experiences with sightseeing in Singapore before the trip.
The Ovation of the Seas cruise ship has a gross tonnage of 168,666 tons and a capacity of over 4,000 guests across 16 decks with a wide range of premium amenities. The ship has an adults-only Solarium area, the Royal Theater specializing in Broadway shows, and outdoor pools with various entertainment spaces both indoors and out.
For team-building activities, the ship has dedicated areas with a variety of sports and individual and team-based activities. RipCord by iFly offers a simulated skydiving experience for thrill-seeking guests. Guests can also try surfing at the FlowRider wave simulator or enjoy bumper cars, archery, and roller skating at one of the largest indoor complexes at sea – SeaPlex.
Additionally, the ship features a glass capsule rising 300 feet above sea level – the North Star. The 360-degree panoramic view of the sea from day to night creates a highlight for corporate incentive and wrap-up events.
The onboard cuisine is diverse with over 20 restaurant, diner, and cafe options, such as Jamie’s Italian specializing in Italian dishes and Izumi Japanese Cuisine specializing in Japanese cuisine. Themed areas are also well-organized. Decks 4-5 have a theater, decks 6-8 are home to shops and lounges, and the Bionic Bar with robot bartenders. Decks 14-16 feature pools, wellness areas, and outdoor attractions.
Disney Adventure Cruise – Disney’s First Cruise Ship in Asia
The Disney Adventure is the first Disney Cruise Line ship to be homeported in Singapore and Asia. The ship has a gross tonnage of 208,000 tons with a capacity of 6,700 passengers and 2,500 crew members. Round-trip journeys of 3-5 nights will depart from the Marina Bay Cruise Centre starting on December 15, with bookings currently open.
The cruise ship is suitable for businesses that prioritize employee and family bonding or multi-generational groups. The ship’s design includes 7 immersive themed areas inspired by Disney, Pixar, Marvel, and other global franchises.
Marvel Landing features the Ironcycle Test Run, Disney’s first at-sea roller coaster. Wayfinder Bay recreates the peaceful space from the world of Moana. San Fransokyo Street and Toy Story Place combine themed cuisine and entertainment areas, perfect for team-building and group bonding activities.
The ship’s dining is also a highlight with over 20 restaurants and lounges, from Pixar Market to Tiana’s Bayou Lounge, accompanied by authentic Asian dishes. In the evenings, guests can enjoy Broadway-style musicals or action-packed Hollywood movie performances.
Avengers Assemble! features a series of special effects, while Captain Jack Sparrow appears with the Siren Queen in the adventure play Pirates of Caribbean. Lighter entertainment like Mickey’s Color Spin Dance Party or Baymax Super Exercise Expo is suitable for all ages, fostering family bonding.
The flexible stateroom design with group booking policies is another advantage that helps businesses easily organize MICE programs. Disney Adventure has become a top choice for groups seeking an emotionally resonant and family-friendly bonding experience.
StarDream Cruise – Business Class Service with Luxury Shopping
StarDream Cruise, operated by Resorts World Cruises, is aimed at senior executives, top-performing employees, or corporate clients. Journeys departing from Singapore are short and efficient, with just two weekend nights to Melaka or three nights to Phuket and Penang.
The ship is 335 m long with a gross tonnage of 150,695 GT and a capacity of over 3,350 guests and a maximum of 1,750 crew members. This ensures a 2:1 service ratio, meeting the high demands of senior-level guests.
The entire ship has 1,674 cabins, with over 70% having private balconies and more than 100 connecting rooms. The Palace Suites come with private butler service and a VIP lounge, suitable for confidential meetings, intimate gatherings, or award ceremonies.
Onboard entertainment is diverse with a 3D cinema, an outdoor screen, and a nightclub—Zouk and Zouk Beach Club—featuring international DJs. For sports and activities, guests can choose from rope climbing, ziplining, or underwater exploration in a mini-submarine.
The ship’s cuisine is diverse with over 30 restaurants, from Southeast Asian street food to high-end fine dining. A sprawling 1,100 m² shopping area features international luxury fashion brands.
Ovation of the Seas, Disney Adventure, and StarDream Cruise expand MICE options at sea, solidifying Singapore’s position as one of the region’s leading MICE hubs. These luxury cruise ships offer premium amenities, professional service, and flexible itineraries, all while harmoniously combining the elements of meetings, incentives, and entertainment.
As a result, the Lion City gains an additional advantage in organizing travel, events, and conferences, becoming the MICE hub at sea for the region. Global businesses and travelers also have new options that combine work with unique experiences.
According to Vnexpress
