British traveler Ian Paynton recalls his early surprises in Vietnam. He points out three key cultural differences. These include queuing habits, tourist pricing, and views on punctuality. Paynton first visited in 2007 and 2010. He moved to Hanoi in 2016. With nearly ten years in Vietnam, Paynton noticed repeated shocks among new international visitors. His experiences mirrored theirs. He gathered these “culture shocks.” He then shared them on Business Insider, an American platform.
Unexpected Cultural Nuances
Western travelers in Vietnam might face unexpected cultural nuances. For many years, Ian Paynton, a British national, has made Vietnam his home. His first visits were in 2007 and 2010. He identified three main areas of surprise for newcomers. He based this on his own early days and observations of other tourists.
The Concept of Queuing
Queuing is not common in Vietnam. This is true except in some specific areas. This can frustrate visitors used to orderly lines. They might see others cut in front. Locals often do not see this as rude. Paynton explained they see it as taking an opportunity. This extends to traffic. Congested areas see people pushing ahead. Over 65 million motorbikes are on the roads, according to Statista. The urge to move forward often ignores lane rules.
Pricing for Tourists

Tourists might face pricing discrepancies. This is especially true with street vendors. Statista reported over 430,000 food stalls in 2018. Haggling is often expected. Paynton said inflated initial prices for foreigners are “normal.” This is common in popular tourist spots. He advises visitors to aim for half the initial price. He also warned about vendors in Hanoi. They might invite photos with their goods. Then, they might ask for payment.
Perception of Time
There can be a notable difference in the understanding of time and schedules. Views on time and schedules can vary significantly. Paynton observed that tour plans often experience delays and alterations. This can be jarring for those used to strict schedules. He suggests seeing this as an “unexpected element.” It is better than getting upset. Locals value flexibility. They believe things will eventually work out.
Beyond the Big Cities
Paynton also advises against revealing swimwear. This is for beaches, rivers, or waterfalls. It does not align with local ideas of elegance. This also applies to temples and pagodas. Modest clothing is appreciated. Locals might not directly comment on inappropriate clothing. Removing shoes before entering religious sites is also typical. Paynton encourages visitors to explore beyond Hanoi, Da Nang, and Ho Chi Minh City. He advises visiting areas like the rice paddies of Mu Cang Chai and Ha Giang. In addition, he advises exploring the Phong Nha caves and the ancient city of Hue. These offer a richer experience of Vietnam.
According vnexpress